What Is The Difference Between Content Marketing And Advertising?
A startup recently approached me about being a guest blogger. It seemed like a great opportunity. To reach a new audience and flex my storytelling skills would be fun. I was very disappointed,...
View ArticleTrick To Click Media
I’m coining a new term today, “trick to click media.” Trick to click media live and die by the page view. BuzzFeed, Upworthy, Gawker, Business Insider are trick to click media. They’ll do anything to...
View ArticleDon’t Freak Out When People Like Your Startup Concept
The scariest part of validating my business was not fighting skeptics. That I could handle. I freaked when people told me my idea made sense. That’s not what you’re supposed to hear. Is it? “First they...
View ArticleMusician Kutiman And The Era Of Massively-Viral Content
One of the world’s most remarkable modern musicians is someone whom you’ve almost certainly never heard of. And yet he’s hiding in plain sight on YouTube. Israeli artist Kutiman burst onto the...
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